Wellness CannabisS10 · E17 · 36 min · May 12, 2026

From NASCAR to Cannabis: Pete Olander's Journey to Wellness Innovation

with Pete Olander · Founder & CEO of Happie

Pete Olander, Essential Ingredients S10 · E17

Pete Olander · Founder & CEO of Happie

The Incorporation Method helps you turn what matters into practical changes that fit your life.

“Pete Olander, founder and CEO of Happie, discusses his unconventional path from motorsports to building a wellness cannabis and hemp beverage brand rooted in California's agricultural legacy — and why he believes hemp beverages are the next frontier in everyday wellness.”

In This Episode

  • An unexpected path: from NASCAR to cannabis wellness

  • Why hemp beverages are the next frontier in everyday health

  • California's agricultural legacy and hemp cultivation

  • Navigating regulatory complexity in the cannabis space

  • Building consumer trust in an emerging product category

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Justine Reichman

Founder & CEO of NextGen Purpose. Host and Executive Producer of Essential Ingredients — 11 seasons, 330+ episodes, and a growing movement.

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