Children's Book
Mommy, Mommy, Are We Lost?
A family story by Justine Reichman—and the inspiration for the new musical High Rollers.
Book Launch Party
Friday, October 16, 2026 · 6–9 PM
Young Performers Theatre · Fort Mason, San Francisco
Justine Reichman · Founder & Host
Curious by nature.
Obsessed with the questions
most people stopped asking.
332 episodes. 1.7M+ downloads. 75K+ last month. And growing. Every conversation traced back to one conviction: the best thinking about how we eat, live, and lead is happening in silos. She built NextGen Purpose to end that.
Bestselling Author · Founder · Host · Voice at the Intersection of Sustainability, Wellness & Business
Justine Reichman
"I spent years watching people I love make choices that were slowly hurting them — and not knowing it."
That conviction built Essential Ingredients, and then NextGen Purpose. Across 332 episodes and 1.7M+ downloads, every conversation pointed to the same problem: valuable knowledge was staying in silos, while people were left to connect the dots on their own.
So the conversations became a system. Conversation surfaces the people doing the work. Curation turns their insight into clearer choices through our editorial, guides, and Ask Justine. Connection brings people and ideas into the same room. Incorporation turns what matters into something people and organizations can actually practice.
That is the purpose of NextGen Purpose: not more information for its own sake, but a practical path from knowing better to doing differently. I live in Larkspur with my partner Tim, two dogs named Mini and Misty, a garden that keeps me honest, and a belief that conscious living isn't about being perfect. It's about incorporating. One choice at a time.
Credentials
Founder & CEO, NextGen Purpose
Host, Essential Ingredients — 332 episodes, 1.7M+ downloads, 75K+ last month, 50+ countries
Founder, Ask Justine — AI-powered insight tool grounded in 332 vetted expert conversations; answers sourced exclusively from in-person interviews, not the open web
Board Member, SF Ballet Auxiliary
Keynote Speaker — "From Silence to Strength"
Beyond NextGen Purpose
Creative Projects
Justine's work also extends to books and the stage—stories created to bring families together through humor, imagination, and music.
A different medium, but the same purpose: NextGen Purpose explores the choices shaping how we live now and what we pass forward. Mommy, Mommy, Are We Lost? and High Rollers extend that work to the next generation—building stories and ideas that move from conversation, to page, to stage.
On Stage This December
High Rollers
A new musical adapted from Mommy, Mommy, Are We Lost?, coming to Young Performers Theatre at Fort Mason in San Francisco.
Show & Ticket Details →Our Mission
More than a platform.
An ecosystem.
Amplifying the voices of visionaries redefining wellness, food systems, and sustainability — to inspire the creation of a regenerative and purposeful future for people and planet.
There's a meaningful difference between a media outlet with a perspective to sell you, and a resource built to expand what you know. Most coverage of food, wellness, and sustainable living comes packaged with direction — pointing you toward a conclusion, a brand, a particular way of seeing things. NextGen Purpose operates differently.
Most conscious living content is built to be consumed. NextGen Purpose is built to be practiced. We amplify the voices of the founders, scientists, farmers, and advocates driving real change across food, beauty, fashion, and wellness — and connect them with the people ready to put what they learn into action, not just add it to a reading list.
The framework is the triple win — business, people, and planet — not as three competing priorities, but as one integrated way of living and leading. Incorporation, not perfection. Meaning: progress over purity, practice over performance, and the long game over the aesthetic.
Explore The Incorporation Method →Wellness
Supporting physical, mental, and emotional well-being through informed, intentional choices.
Sustainability
Highlighting founders, businesses, and innovations shaping a more responsible, sustainable future.
Conscious Consumption
Exploring how what we buy, eat, and use impacts both people and the planet.
Connection
Creating opportunities for meaningful connection across industries, communities, and ideas.
How We Think About Sustainable, Purposeful Living
Three ways we show up.
Thought Leadership & Speaking
Justine brings a cross-industry perspective to conversations around sustainability, wellness, and the evolving future of conscious business and culture.
Brand Partnerships & Collaborations
We work with values-aligned brands to create meaningful, story-driven integrations that resonate with an engaged, conscious consumer audience.
Live Events & The Conscious Collective
From intimate gatherings to curated experiences, we create spaces where conversations turn into connection and connection turns into action.
What We Stand For
Our Core Values
Wellness as a Holistic Practice
Wellness is more than what's on our plates — it's about how we live, work, and show up in the world. From food and nutrition to fashion, beauty, and lifestyle, we see it as an integrated practice of body, mind, and community.
Eating Right is a Human Right
The knowledge to eat well — and live well — has long been unevenly distributed. We believe that changes when information is both accessible and truly understandable. Diversity, inclusion, and food equity aren't afterthoughts; they're the foundation of everything we build.
Purpose Over Perfection
Sustainability isn't about doing everything right — it's about doing more things thoughtfully. We optimize for lasting change, not fast trends. Every mindful choice creates a ripple of real-world impact.
For the woman who's done performing —
and ready to actually live.
You're in the right place.
A Note of Gratitude
To the founders with big dreams,
Building a brighter future.
To the entrepreneurs breaking the mold,
With passion and courage.
To the chefs and restaurateurs with skill,
Creating meals that heal.
To the farmers tending the land with care,
Growing food for us to share.
To the doctors and scientists seeking truth,
Your discoveries inspire us all.
NextGen Purpose thrives because of you.
Building a better future, together and true.