NextGen Purpose | Where Change Takes ShapeNextGen Purpose | Where Change Takes Shape

NextGen Purpose · Est. 2017

Conscious living,
practiced —
not just
podcasted.

Founded by
Founded by Justine Reichman · Est. 2017
1.5M+
Downloads
330
Episodes
50+
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Philosophy
Built on one idea: incorporation, not perfection.

Weekly conversations with the founders, scientists, and practitioners actually reshaping how we live — plus writing, Ask Justine's curated wisdom, and a community built around one idea: purpose over perfection.

Essential Ingredients podcast — 330 episodes, new every Monday
The Journal: essays and editorial, published weekly
Ask Justine: one place to draw from every expert conversation
Events, guides, and a conscious living community

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TheNOBO × Essential Ingredients
September 10

Circular Fashion · $12.51

TheNOBO × Essential Ingredients

An intimate evening of conversation, champagne, and authenticated pre-owned luxury at TheNOBO's Presidio Heights boutique. Benefiting Marin Foster Care.

5:30–7:30 PM · Presidio Heights, San Francisco

M Is for More: LiveSeptember 22

Live Event · Tickets Available

M Is for More: Live

Menopause. Andropause. Midlife. In the same room, finally. A live conversation, recorded for the M Is for More series, bringing both sides of a couple together to hear it at the same time.

Live conversation · Fort Mason, San Francisco

The Primes · Founding Cohort

A private circle for women still leading, building, and becoming.

Founding applications close September 21, 2026. 6 spots remaining.

Apply for a Founding Spot →

This Week on NextGen Purpose

Ep 109 — Andrew Salisbury
Podcast · Ep 109

Sustainability & Food Systems

Andrew Salisbury's Regenerative Experiment for Antioxidant Coffee

Coffee health benefits are backed by decades of science — learn how one founder tested antioxidants, soil, and sourcing to build a healthier daily cup. Most people drink coffee every day without asking what's actually in the cup. Andrew Salisbury, founder of Purity Coffee, started asking that question ten years ago — and the answer changed how he thinks about one of the world's most consumed beverages. The story began with a personal problem. Salisbury's wife was dealing with low energy, and he suspected her coffee habit wasn't helping. Curious, he met with coffee researchers at the Institute of Coffee Studies, expecting a simple answer. Instead, he got a long list of documented coffee health benefits — support for preventing type 2 diabetes, liver disease, chronic inflammation, and even Alzheimer's — tied to specific compounds like chlorogenic acids and antioxidants. One finding stood out: coffee outranks blueberries and kale as the leading source of antioxidants in the average American's diet. The benefit doesn't come from caffeine — it comes from polyphenols that form (or get destroyed) depending on how the coffee is grown and roasted. That distinction became the foundation of Purity Coffee. Rather than treat coffee as a flavor product, Salisbury built a company around a single question: what happens if every decision, from cultivar to roast curve, is made for health first? Purity now runs coffee through three layers of testing. First, the bean is screened for mold, heavy metals, and pesticide residue. Second, the soil itself is tested, since nutrient-rich, shade-grown soil produces beans with measurably higher antioxidant content than industrially farmed coffee. A third layer — testing the coffee's effects in the body — is currently underway. This soil-first approach also has a climate benefit. Regenerative farming sequesters carbon instead of releasing it, meaning healthier coffee and lower environmental impact aren't competing goals — they're the same outcome. The stakes are rising. Salisbury points to World Health Organization projections estimating a 50% drop in Arabica coffee availability by 2035 due to climate change in equatorial growing regions — a reminder that sourcing decisions made today shape whether coffee remains viable at all. For Salisbury, the goal isn't convincing people to drink less coffee. It's convincing an industry — and its drinkers — to ask better questions about a drink most of us never think twice about.

Andrew Salisbury · Founder & CEO, Purity CoffeeListen →
Justine Reichman recording Essential Ingredients

Essential Ingredients Podcast

Most wellness content stays on the surface.
This doesn't.

330 conversations with the founders, scientists, and practitioners actually reshaping how we live. No talking points. No fluff. The conversations you've been waiting for someone to have.

1.5M+

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330

Episodes

50+

Countries

Browse All 330 Episodes →

Ask Justine · The Insight Commons

330 episodes of wisdom.
One place to ask anything.

The answer you need already exists. Justine spent years going to get it — draw from 330 vetted conversations, on the record, sourced back to the expert who said it.

Justine answers weekly for subscribers

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Ask Justine

Articles & The Journal

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The Good Stuff Guide
Vetted by JustineShop with purpose

The Good Stuff Guide

Trusted brands and resources across clean beauty, conscious food, wellness, and sustainable living.

Ross Valley Farm Walk
Community WalkEvery last Sunday

Farm Walk Series — Kickoff

Ross Valley and Palm Hill kick off their 2026 monthly Farm Walk series. Two neighborhoods, one shared mission.

Monthly through September

All Power, No Pause
Members RetreatOctober 8, 2026

All Power, No Pause

A full-day immersive experience — curated conversations, expert voices, movement, nourishment, and a room full of women in their absolute prime.

Intimate · Members + invited guests only

M Is for More: Live — Petaluma
Live Event · $35November 13, 2026 · 4 PM

M Is for More: Live — Petaluma

One letter. One shift. One evening that changes how you see what's possible. Join Justine Reichman and Dr. Lisa Brent for a live conversation you won't stop thinking about.

Limited seats · Luma Fitness, Petaluma

The Essential Ingredients Letter · Every Thursday

Every Thursday I send one thing worth your attention.

Food, wellness, sustainability, and the choices that shape how you live — curated from 330 conversations with the people building a better way.

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