Dr. Izzy Justice · Neuro580
The Incorporation Method helps you turn what matters into practical changes that fit your life.
“Discover the 10 Hertz brain state neuroscientist Dr. Izzy Justice studies to calm stress, boost focus, and heal trauma in under 20 seconds a day.”
A practical starting point
What You’ll Take Away
A better focus practice starts with noticing what supports your attention before adding another tool.
Treat focus as something shaped by sleep, environment, stress, and routine—not a single hack.
Choose one small experiment and define what you will notice before you begin.
Keep promising tools in perspective and ask a qualified professional when symptoms persist.
Try This
Protect one 25-minute distraction-free block this week and note what made it easier.
Meet Dr. Izzy Justice
Dr. Izzy Justice is the Chief Neuroscience Officer at Neuro580, a groundbreaking company at the forefront of human performance, sports psychology, and mental training. As a pioneering Sports Neuroscientist, he has certified over 300 coaches worldwide and has worked with elite athletes across multiple sports, many of whom have gone on to win Major Championships and Olympic Medals.
Dr. Justice didn't start in neuroscience. He spent eight years in high-level consulting before a chance discovery — that the human brain runs on electricity — sent him down a different path. Since then, his team has conducted more than 18,000 wireless EEG brain scans on athletes, executives, and everyday people, looking for patterns in how the brain behaves under pressure.
Brain activity can be measured on a scale from roughly 0 to 100 Hertz. Deep sleep sits near the bottom. Panic, rage, and overwhelm sit near the top. Somewhere around 10 Hertz — low, but not asleep — Dr. Justice's scans consistently show enhanced memory access and amplified sensory input: less mental noise means more clarity, empathy, and recall.
Rather than asking people to meditate for an hour, Dr. Justice teaches 'neurohacks' that take 10 to 20 seconds and require nothing but the body already in front of you — designed for the one or two moments a day that actually demand your best.
Connect
In This Episode
The 10 Hertz Brain State — a specific, measurable brainwave frequency confirmed across 18,000+ wireless EEG scans that appears every time a person performs at their best, from free throws to sales pitches to full presence
Why Trauma Is a Neuroscience Event — traumatic experiences create highly charged neurons that can fire decades later; the fix isn't erasure but a 'final chapter' — using the experience to help someone else — which measurably depolarizes the charge
The 10-10 Count — count rapidly from 0 to 10, then slowly back to 1; drops the brain into the 10 Hz state in under 20 seconds
The Palm Tap — tap one palm three times fast, then three times slow; requires nothing but your own hands and works anywhere, anytime
4-2-8 Breathing — inhale for 4 counts, hold for 2, exhale for 8; all three neurohacks are built for the one or two moments each day that actually demand your best
Longevity Starts With the Brain — a well-regulated brain makes better decisions about food, relationships, and rest; it is the 'quarterback' of your entire human experience
Chapters
- 00:52
Meet Dr. Izzy Justice: From Consulting to Neuroscience
- 04:16
Why Brain Literacy Is the Foundation of All Education
- 09:04
Redefining Trauma: The Experience You Weren't Prepared For
- 11:24
Trauma as a Book Without a Final Chapter
- 21:43
The 10 Hertz State: Where Every Higher Human Ability Lives
- 27:00
Three Neurohacks You Already Have on Your Body
- 36:04
One Day Is a Mental Marathon — Spend Your Best Wisely
- 39:01
The Brain Is the Quarterback of Your Human Experience
- 43:01
Longevity Isn't Just Adding Years — It's Being Present for Them
Inspirational Quotes
“The foundation of all education is understanding how your brain works.”
— Dr. Izzy Justice
“When we can describe our shoes better than our brain, that tells me just out of the gate we're underperforming, we're underachieving.”
— Dr. Izzy Justice
“The definition of trauma technically is an experience that you are not prepared for. It's an experience that you don't have the skills to manage. It's experiences that debunk every security or framework that you have.”
— Dr. Izzy Justice
“I view trauma as a book without a final chapter. We have to depolarize it because there's no way to take the experience out of your brain. And the way to do that is to take that specific trauma and add that last chapter. That last chapter is how you've used it to improve somebody else's human experience.”
— Dr. Izzy Justice
“It appears that every higher human ability, what you can do, and every higher human experience, what you're experiencing, is happening around 10 hertz, which is low on that scale. What is it about that frequency that is so magical? Our access to our existing inventory, our memories, our hard drive of our life experiences is significantly enhanced.”
— Dr. Izzy Justice
“The tools that we need to be the best version of ourselves are already on us — as long as we understand how the brain works and how to use it for those moments that really matter.”
— Dr. Izzy Justice
“One day is a mental marathon, and so it is very difficult for the brain to be the best version of itself for everything. You don't have to be — your average is good for average experiences. Your best is needed for your most important experiences.”
— Dr. Izzy Justice
“We keep treating self-control like a character trait, when really it's a brain state, and brain states can be changed on purpose in seconds.”
— Justine Reichman
“The brain is the quarterback of your human experience. Your body is the Trojan horse of your human experience. Everything is downstream. But if you take care of your brain, it will make the right decisions at the right time.”
— Dr. Izzy Justice
“The highest form of human intelligence is to know where your brain is. You should know that if your brain is at 80–90 Hertz, it's agitated. You won't be present. So, knowing that can help you do something to change your brain state.”
— Dr. Izzy Justice
“Longevity isn't about just adding years; it's about whether your brain lets you actually be present for them.”
— Dr. Izzy Justice
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Justine Reichman
Founder & CEO of NextGen Purpose. Host and Executive Producer of Essential Ingredients — 11 seasons, 330+ episodes, and a growing movement.
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