Vetted Resource Directory · NextGen Purpose

The Good Stuff Guide

A vetted directory sourced from 10 years and 324+ conversations with the founders actually building better products — in food, clean beauty, wellness, and sustainable living.

Every brand below has been featured on Essential Ingredients or personally vetted by Justine. No paid placements in the featured section. New picks in the newsletter every Thursday.

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Coffee

Purity Coffee

Olive Oil

Kosterina

Water

DryWater

Beauty

Beauty Crush