S7 Ep4: Functional Food— A Quick Fix Yet A Sustainable Aid To Monthly Cycles with Asha Caroll
“Our functional pantry staples are designed to support people at every phase of life and their cycles.” — Asha Caroll
When dealing with reproductive health and monthly phases like mood swings, cramps, headaches, anxiety, and period pain, we might waver between a quick fix and a sustainable solution. We would've wanted both, but most of the quick treatments traditionally offered in the market are not sustainable, or vice versa. We would also prefer a natural and organic solution that steers clear of unwanted side effects. Is incorporating quick, sustainable, natural, and organic into one solution nonviable? Let's find out.
Phasey, founded by Asha Caroll, formulates functional pantry staples to give a quick fix and sustainable support at every phase and cycle of people. Phasey products are organic, raw, and plant-based. For instance, their Seed Cycle Blends contain essential nutrients from six powerful seeds specially formulated to support each cycle phase. Their famous Period Chocolate has organic hemp extract that gives a package aid to cramps, cravings, and pain relief. Who would not want to leap from conventional treatment to accessible, phase-based functional food when dealing with monthly phases?
Knowing that functional foods offer health benefits beyond their nutritional value, Phasey believes in the ability of whole foods to change relationships with reproductive health and provide everyday nutrition for everybody.
Listen in rapt attention as Justine and Asha talk about functional food and how it aids in monthly phases and cycles. You absolutely don’t want to miss to see how functional food helps us not only to feel “just okay” but to have a greater opportunity to feel better longer.
Connect with Asha:
Asha came from an unconventional background and worked for years as a professional opera singer. At that time, opera companies were struggling to keep audiences in attendance so a lot of opera houses were closing. Her interest led her to work in food marketing. She had her first business, which was a vegan baking kit. That same time though, she had to deal with her hormonal challenges. So, she took a bit more of her time to focus on dealing with her hormones.
Like any other, Asha believed in an integrated approach to health care, like visiting a gynecologist and working with a registered dietician. She also worked with an herbalist who specializes in women's health; that's when she began using food and herbs. However, keeping pace with the modern lifestyle where things get faster and faster, she felt the need to have that quick fix and sustainable treatment. That mentality brought in Phasey's first functional food products.
Having a background in holistic nutrition, Caroll also founded Phasey to destigmatize periods and promote reproductive education. She stated, "I knew that food could be an excellent vehicle for driving conversation and community. That's how Phasey was born."
Connect with Phasey:
Episode Highlights:
03:50 Getting Into Functional Food
07:17 The Marriage of Food and Productivity
10:29 How to Be Sustainable for One's Life
17:30 What Led to the Evolution of Phasey
29:05 More Functional Food for New Phases of Life
Resources:
Discount: Get 15% Off of Your First Phasey Order!
Use promo code: NextGen15
Tweets:
When addressing hormonal and reproductive health, we are torn between a "quick fix" and a "sustainable" solution. But nerve yourself as @jreichman and @AshaCarroll discuss how functional food could be both a quick fix and a sustainable solution to hormonal and reproductive health problems. #podcast #entrepreneurship #socialgood #inspiration #impactmatters #NextGenChef #EssentialIngredients #restaurant #businessowners #fisherman #technology #entrepreneur #functionalfood #phasey
Inspirational Quotes:
01:37 "To be able to have something and to incorporate it into your life - a food that's healthy, that's better for you, that is not going to leave you with additional side effects is such a gift." — Justine Reichman
06:40 "Functional foods have been a part of our culture, even in Western culture, for longer than most people might realize." — Asha Caroll
08:11 "Food has been a means of medicine or body support." — Asha Caroll
08:21 "It's not just about fixing a problem. It's about being prophylactic, maintaining a healthy body." — Justine Reichman
09:33 "The idea of sustained actions felt overwhelming. I wanted that "quick fix". That kind of mentality inspired some of our first products." — Asha Caroll
09:50 "We saw these issues where there was a quick fix or a few quick fixes on the market traditionally, but there was no sustainable solution, not a ritual or a routine that people could easily incorporate into their lives." — Asha Caroll
10:11 "I wante to be aware of the time sensitivity that we all have, that we do have finite resources, our time, we also want to have fun with our food and our rituals. And I sought to incorporate all of those values into our products." — Asha Caroll
10:45 "If we can incorporate a functional food, like Phasey, into our routine and make it a ritual, we may have a greater opportunity to feel better longer." — Justine Reichman
14:52 "I knew that food could be an excellent vehicle for driving conversation and community. And so that's how Phasey was born." — Asha Caroll
24:40 "People do their best work when doing something they are passionate about." — Justine Reichman
Transcriptions:
Justine Reichman: Good morning, and welcome to Essential Ingredients. I'm your host, Justine Reichman. With me today is Asha Carroll. She is the founder of Phasey, which is such a great product. I'm so excited for everyone to learn more about it if you're not familiar with it.
Asha, welcome.
Asha Carroll: Thank you so much for having me, Justine.
Justine Reichman: It's my pleasure. This product is personal to me, because I've struggled with PMS and all sorts of things that I feel like I'm debilitated for three weeks out of the month, before, during and after. So for those folks not familiar with Phasey, can you just give us a little intro as to what Phasey is?
Asha Carroll: Phasey makes functional foods for a better period, better sex and better moods. And our functional pantry staples are designed to support people at every phase of life and their cycles. And it was important to me that in building out our product lines, that these products were truly pantry staples. Like I said, something that could easily be integrated into our lives and to service that support when we most need it.
"To be able to have something and to incorporate it into your life - a food that's healthy, that's better for you, that is not going to leave you with additional side effects is such a gift." — Justine Reichman
Justine Reichman: There's nothing like that at this moment. Everything is, you have to take a pill, and that has a side effect. Or you change hormones, and that has a side effect. So to be able to have something and to be able to incorporate it into your life that's a food that's healthy, that's better for you, that is not going to leave you with additional side effects is such a gift. It's a gift. So I'm curious, let's start at the beginning, what inspired you? What is it in your background or in your life that inspired you to start Phasey?
Asha Carroll: Well, I come from an unconventional background and I worked for years as a professional opera singer. So I have two degrees in opera, but I also graduated from my undergraduate program at Carnegie Mellon during the recession. And at that time, opera companies were struggling to keep audiences in attendance. It was a tough time. A lot of opera houses were closing, and so I developed an interest in marketing to understand younger audiences, and to try to figure out how to encourage their attendance and participation in that art form. My interest in marketing led me into work in food marketing in early days. I'm going to date myself for a moment and say that at the time, bloggers online were beginning to transition to Instagram as a place to connect with their followers. And so I was early to market and worked with major natural foods brands to help develop their influencer partnerships and programs. So out of that, I grew my first business, which was a vegan baking kit, first to market was actually during the time running that business that I first really was met with hormonal challenges of my own. And you can imagine a perfect mix of ingredients there. The stress of having a business and the long hours lack of sleep, my hormones said, hey, wait a minute. And I had to take time to evaluate. So when I transitioned out of that business and took a bit more time to focus on myself, my hormones were the place that I started.
Justine Reichman: And so why did you choose to get into food as a result? There's so many options for you. You could have gone to the gynecologist, or the hormone doctor, or whatever and taking a pill. You did and maybe it did, but then it led you here. So I'm wondering how you took the leap from there to food, and what that journey was like?
Asha Carroll: Yeah. I visited everybody, and I personally really believe in an integrated approach to health care. And so for me, it wasn't an either or, but it was that I'm visiting the gynecologist. I'm learning more about my hormones. But I'm also, I began working with a registered dietician, and I began working as well with an herbalist who specialized in women's health. At that time, I was making the transition. I was moving from being full time in New York City, to buying a home in Vermont. So I was able to learn a lot. There's a great culture of herbalism in the heart of Southern Vermont where I have a home, and it was there really that I started to. I already had thought about food as medicine, so to speak. But I had been thinking of it and its functional capacity of what can help my energy levels, what can help sustain me through long days? But I hadn't thought about that relationship between food. I was looking at food and the bigger picture of my body. But I hadn't yet really worked using food as a tool to support this case. My endocrine system and my reproductive health. So it was through work, through that dietitian and herbalist that I began using food and herbs. And for me, it was really that pairing initially where I started to find some relief for period pain, and for loss of libido, and for some hormonal mood swings and symptoms that I was experiencing. And I was fortunate to have the support of my gynecologist and my doctors, as well in exploring that as a part of my care plan.
Justine Reichman: That's amazing. And I think that's such an important journey to share, rather, because so many people experience that. You're not alone. I've experienced it, so many people do. And so being able to innovate and build out a functional food company, as you're referring to, which I'd love you to just talk about a little bit more because I want to make sure that whether it's our listeners or our viewers, we all have the same access to the vernacular, we all are on the same page as to what it means. So if you could share a little bit about what that means to you, and sort of your place in that space, and what it was like to get into it, because it's a newer space in the last number of years. And I think that there's a lot to learn about it and what it actually means. So I'd love you to just share that.
"Functional foods have been a part of our culture, even in Western culture, for longer than most people might realize." — Asha Caroll
Asha Carroll: Sure. So I would argue that functional foods have been a part of our culture, even in Western culture for longer than most people might realize. And so part of Phasey is aesthetic, and was really inspired by the 1960's and the 1970's. Or as I say, a critical moment when reproductive health and reproductive rights were under scrutiny on the national level. And where there was a conversation brewing not so different from what we see today. So I'm really fascinated with that era from an activism standpoint, historical standpoint, as well as nutritional. But we look back and people were using granola bars to help sustain their energy between mealtimes. We look far back longer than that and we see people using coffee, or caffeinated tea as a means of increasing their energy or adjusting their mood. I need not list all the tropes or phrases about coffee and productivity. But in fact, we do have some of these substances or these foods built into our culture, and maybe the way that we think about how our bodies function. But you're right, it's only been bad recently. And I would say just really over the course of the last decade where we've seen a marriage between functional food as we've known in cultures like the ayurveda, which we draw on heavily in Eastern cultures where food has been a means of medicine or a means of body support.
Justine Reichman: I was actually just going to ask you that because it's not just about fixing a problem. It's about being prophylactic. It's about maintaining a healthy body. That's why I always struggle with food as medicine, because it's the same way we go to the doctor when we have a problem versus going to make sure that we are healthy, and to watch things as we evolve as we age. Just want to make sure that we catch things before there's a problem.
"Food has been a means of medicine or body support." — Asha Caroll
Asha Carroll: I think that especially as it seems to me, like in our culture, things just keep getting better with the advent of recent technologies as well. Things get faster, and faster, and faster, and that there can be that pressure to feel like we need to keep up or just search for that quick fix. And this is core to the way that we think about things with Phasey, and really just core to how our hormones work. Sustained actions that we know help us see the most impact on how we feel and how we function. But to me, when I was first addressing this in my own life, the idea of sustained actions felt overwhelming. I wanted that quick fix. I wanted that thing that was going to just make me feel better. So that kind of mentality actually inspired some of our first products and that we saw these issues where there was a quick fix or a few quick fixes on the market traditionally, but there was not a sustainable solution, there was not a ritual or a routine that people could easily incorporate into their lives,.I wanted to be aware of the time sensitivity that we all have, that we do have finite resources, we also want to have fun with our food and our rituals. And I really sought to incorporate all of those values into our products.
Justine Reichman: I love that. And I think that it's really, when you talk about being sustainable for one's life, right? Because I think that otherwise, it's like we feel okay, just okay. And we take that because it's better than when it's not okay. So if we can incorporate a functional food, like Phasey, et cetera into our routine and make it a ritual, we may have a greater opportunity to feel better longer. And as you said, more sustained and not have those ups and downs from our hormones from lack of, I mean, you're not happy if you're not feeling good, right? That we're not gonna say you're gonna be depressed, but we want to feel good. And when we're not feeling good, we can't do as much. It's a distraction. And frankly, it doesn't feel good. I mean, I'm telling you, I lost like three weeks out of every month because I was tired for the forehead, tired during, and tired after, which is just not sustainable. Had I been able to do that, I could still do that to be a great way to make a great shift, incorporating something that's going to give me a benefit and allow me to get off whatever I take for it and have less side effects. So I think that that's so great. I'm curious, when you were planning this product or thinking about it, was it that you wanted to go into the functional food space, the positioning of it, because there's so many places you could have gone with it. Why functional food, and how come functional food?
"It's not just about fixing a problem. It's about being prophylactic, maintaining a healthy body." — Justine Reichman
Asha Carroll: I launched this business, I launched Phasey in 2019, late 2019. So shortly before the pandemic changed all of our lives. But at the time, we were seeing a huge boom in the mainstreaming of wellness, and mainstreaming of food as wellness of smoothie culture. The evolution of avocado toast. It was kind of like next stage wellness where many of these concepts that had been a part of the natural foods community for decades were starting to mainstream into what I call my own generation into millennial culture. First in cities like LA or New York, or we're still there yet in Australia, but we were seeing it start to come as well to the center of the country and to more rural areas. So there was a wellness boom. The numbers reflected that if you look at the natural foods market, and there was a greater conversation I've always been interested in where the conversation is gravitating.
And so in 2019, and I would say even a couple of years predating that there was this wellness explosion, and I saw a lot of women and a lot of young women participating in the conversation and really trusting consumer brands over things like traditional medicine, or trusting consumer brands over conversations that they might be able to have with people in their inner circle, kind of that disclosure that we use often do on social media where I'm like telling something to an audience of people I don't even know instead of sharing it with my close friends. There's that sort of replacement or community that people can find there. So I saw a convergence of a trend in the market and a gap and conversations that people were having in their day to day lives sort of a loneliness even. And I wanted to create a product that could be fuel for a community. I wanted to create a product that could take the trust that I was seeing people start to take and consumer brands, and leave that responsibility toward actions that may bring about greater awareness and access to care even for people's reproductive health. So I was set out to do something big, and it happened to be that I had experience in the food space. I also knew that food could be an excellent vehicle for driving conversation and for community And so that's how Phasey was born. I knew there were lots of ways we could go, but I knew that food was the place to start that conversation because people were already there. And they were already listening. But at the time, people were not talking about food and their menstrual health. And it's a national conversation.
Justine Reichman: Yeah. I appreciate you sharing that with us b I think that it's really interesting. And it's really insightful for people to hear as other founders build their businesses, as people understand what functional food is and how you developed it, and what was going on in the space of that time. And what's going on now, because a lot of these things are really taking a large space, a large part of it. And there's a lot of benefits to this. So the more we can share that, and equally the inspiration behind it, because it was your own personal story, I think will allow, I hope it will allow some of our listeners and viewers to both be inspired, but also get curious. So I appreciate you sharing that.
"I wanted to be aware of the time sensitivity that we all have, that we do have finite resources, our time, we also want to have fun with our food and our rituals. And I sought to incorporate all of those values into our products." — Asha Caroll
Asha Carroll: Of course, I hope so too.
Justine Reichman: So I'm curious, you're still working full time. And a lot of people would be overwhelmed by that, intimidated by that and would feel like they might get their side hustle on until it takes off and then move. I'm curious, where you are with this, and what it's like for you? Because it seems like a lot. And I'm curious, just currently, what's the plan?
Asha Carroll: Yeah, great question, Justine. And it's one that I get asked a lot. In fact, they easily did not start out as my side hustle. In fact, after my first business, I was working full time in consulting and the influencer marketing space at the time began getting inspired with some political work and some issues. Advocacy was already plugged in on the social good side and used that to inform the development of the business. But in fact, I worked full time on Phasey while I was developing it, and launching it, and I intentionally made the decision. It was what I learned during the development of Phasey that helped to inform the next phase in my career. And that was why I became exceptionally interested in the national conversation and in the public narrative about our mental health, our physical health, and what community connection and conversation can do to improve outcomes for all of us across a variety of health conditions, and as well as a variety of body systems. They usually lead me to that work. At the time I made the decision, I actually, it was around the same time that I was launching Phasey that I was also beginning full time work in the space where I am today. So it's been an evolution. It's been an exciting evolution. And really, for me, it allows my work in the public health field to influence the way that I see Phasey's impact. And likewise, with Phasey, I'm so fortunate to still be able to do this work learning about our customers, and learning about what those needs are. They're a very vocal group, and we love that. And using that to help inform large scale population level solutions that I'm working on during the day, so to speak.
Justine Reichman: So are you doing the day to day for Phasey as well while you're working full time?
Asha Carroll: No, I am fortunate to have a wonderful small team who drives Phasey forward. And I'm grateful to be in a strategic capacity with my team. So kudos and shout out to our operations team who really oversees all of the exciting activities that make Phasey operate the way that it does.
Justine Reichman: So I think it would be interesting just to share because we do have other founders listening, that might do something similar. What does that look like for you? Does that mean that you had to bring in a president, an operations person, and a finance person? And as a founder, you may be on the board. What does that look like for you?
Asha Carroll: Yeah. Being that this is my second business, I was fortunate that I have some knowledge from my first go around. I knew some folks from that business who I wanted to be a part of. So I was fortunate that I built that trust at a previous time and was able to convince folks to come along with me for this ride, which I will say was not hard convincing. And I'm fortunate to have a team that really believes in what we do, but it was of course crucial and I made hires or worked with strategic partners across the array of capacities that we would need. And part of that has also looked like not bringing everything in house. For example, our art director is a startup founder in her own right. She owns an incredible coffee company that is making waves across the country in coffee shops, and she owns a roastery. And they have an incredible visual and social media presence. That's also been the case with other roles that my business where I've hired other startup founders, or I've hired people who come from a small business background themselves originally. For me, I think that really helped. First of all, the business has benefited from that real time and real on the ground knowledge that my team brings in. But also, it was important for me to realize that there might be other people like me out there who have more than one interest. In fact, I think it's only allowed us to become stronger as a business. Not every role needs to be full time or in house. Sometimes, having those key strategic partners who really just get you and your mission can be really important. So that was a decision that I'll never regret. It's just the talent that we've been able to align with and partner with has been incredible by just learning what people are interested in and saying, well, that's cool. Are you interested when I'm interested in striking out those common goals?
"I knew that food could be an excellent vehicle for driving conversation and community. And so that's how Phasey was born." — Asha Caroll
Justine Reichman: Well, I think it's really interesting also. And kudos to you for being able to do multiple things at one time. Make them integrate so that you can have access or the ability to do more than one thing, but also support each other. So they're not completely on opposite ends of the spectrum. One supports the other. And I think that it's very smart. And I love the way that you've incorporated and surrounded yourself with the resources you need very similar to the way my philosophy is. And I think it's great to be able to share that. Because so often, people think that when you get a business going, there's one way to do it, or there's a right way to do it. And I'm not talking about incorporating and all that kind of stuff. I'm talking about the messy stuff, the scrappy stuff. Tway that we put together a business that meets and fits our goals and objectives, but equally allows us to create our own personal objectives and goals. So we have the business goals and objectives, and then our personal goals and objectives. And neither one do you want to fall short down on because then you're not doing anything well. But this seems like a recipe that you've found and use that allows you to do both quite successfully and synergistically.
Asha Carroll: Thank you, Justine. And I'll say too, I am. I know that there are multiple ways because I've been there before when I started with my first business. I thought there was just one way. I followed the roadmap that I thought that everybody was following. And what I learned there was there were parts of my business that I enjoyed doing and our core competency is for me. And there were other parts of the business where I knew that there were other people who would be best suited in those roles. I also really was drawn to other startup founders and other people's creativity. I'm so glad you asked, because I still have questions about this. And it's like, well, how do you do it? How's your team structured? And in fact, the way that we really do think about it in terms of people's competencies, or their pillars of expertise, is the same thing for organization. And within that, we're able to have a business where people are truly doing work that they enjoy. They're not just there because I said it's gonna take 40 hours a week to do this, and this, and this, and this. We hired experts and continue in their respective areas. And those are areas that they're passionate about. And if that means that they have their own business, or if it means that they're working in other consulting capacities, I just want to bring the best talent to our team that we possibly can. And growth. That's an important one for us recently.
Justine Reichman: Well, I think just to share with you, we do the same thing. And I think it's super smart because I think people do their best work when they are doing something that they are passionate about, and that they do well. When people struggle or they're not liking it, I'm not saying everything's easy, but when it's not your core competency, it is much more frustrating. And I think the ability to not have people clock in, so to speak, but to be able to be responsible for the work that they're doing, and the fact that they love it, just inspires them and motivates them. So you create a much more robust team because people are passionate about what they're doing. They're passionate about the product or the company, and they're self driven as a result.
"People do their best work when doing something they are passionate about." — Justine Reichman
Asha Carroll: I think it becomes a more collaborative team as well, which is something that is so, as I continue to talk about community, connection and conversation, that's also what's so important to me. Not just that we're driving those values within our customer community, but driving those values within the business.
Justine Reichman: Well, to that point, I think that I don't know if you feel this way. But often, I bring experts on things that are not my core competency. So I do that because they have the information, the expertise, and I can rely on their direction. And without having that information, I would be going in all different directions, and maybe not making the best choices. But by surrounding myself with these experts, I'm able to make a more informed choice, get better direction, and do things more successfully.
Asha Carroll: And to focus on the things that you love, I'm sure, which is also for me. I mean, why are any of us in this? It's hard work to own a business, and it's hard work to grow a business today. I think love is absolutely at the core of it for me.
Justine Reichman: So I'm curious, what's new, and what's next for you? I believe that I heard there's something exciting in the pipeline.
Asha Carroll: Yes, yes. I'm so excited to share this with you and your listeners. And that is our best selling products, period chocolate and sex chocolate, which are now currently available in single serve truffle form, that we are releasing full size chocolate bars for a period chocolate and sex chocolate respectively at our customers request. This has been something people have been asking for since day one. It's been really exciting to grow the truffle side, our business, but I'm really looking forward to bringing period chocolate bars and sex chocolate bars to our customers. I'll tell you, it's been a dream of mine. And it's exciting that we're now able to share that with everybody else.
Justine Reichman: Well, I can't wait to try the product myself. I'm very excited to try those and share them with friends. Because I think one thing is to get feedback from others. And to that end, I'm curious, outside of sharing them with friends and getting feedback, what other ways did you test these out with other people to see the effects?
Asha Carroll: In the bank believer, in the focus group and have sustained relationships with the people who are testing our products. So that was something I'd started with in the early days. If we go way back to the beginning of Phasey, I initially wasn't sure if it was going to be a business or just a fun hobby that I had. I shared with my friends who increasingly were asking me if I was mixing chocolates in my kitchen as a hobby, and stirring it with adaptogens and CBD. That quickly scaled and there was also demand throughout my community, and then communities beyond that. So it really became something larger than what I had initially envisioned. And then I built the business around that to make sure that these products could reach as many people as possible. So the testing piece has been core throughout all of it. We have a dedicated focus group participants who regularly sample and provide feedback on our new products. And it's been really interesting that we've gotten to work with them throughout different phases of their lives. When I started a big group of my focus group testers, they were really focused on their periods or on their libido. And that's how we built out the product line. But now, a lot of these folks are heading into a new phase of life as parents, as birthing parents, as moms, and that invites a whole new hormonal conversation. So like our Neat-o instant mood milk came out of that conversation. And that was a product that could accommodate moods, whether it's through normal hormonal ups and downs, or it's through postpartum, or even into menopause. That's been a product that we designed so that it was safe and easy to take each of those phases in life. And we wouldn't have known that the demand was there. If not, of course, first for the customers that second for our focus group participants who said, hey, loving all the products that we're trying to have you think about building a product for X. So they've been really key as well just to my understanding of our product development, where I still have a great deal.
Justine Reichman: So Asha, before we head off, I really appreciate you joining me again today. For those listeners and viewers that tuned in for the whole podcast or videocast, is there a special promo code we can offer them?
Asha Carroll: Yes, you can use the promo code NextGen15. That's NextGen, G-E-N-1-5 to receive 15% off of your first Phasey order.
Justine Reichman: Thank you for that. Thanks so much. I really appreciate it. So Asha, I know you have a new, exciting launch coming up. Is there a little insight you could give us? I know that you're not talking about it yet, but just something to whet people's appetite.
Asha Carroll: Okay, yeah. I'd be happy to share that we are currently hard at work on a new product that builds on our best selling period chocolate and sacks, chocolate products that you may already know and use in your daily life. So that's all I'll say for now. But we're so excited to be bringing these new products to you in September 2023. And I will say that they are here, they are on their way because of popular demand. We listen to our customers, and this is what you wanted. And it's what you'll be seeing soon on phasey.co and our retailers across the country.
Justine Reichman: I sure feel like we could talk for ages about this. I have so many questions so we may have to bring it back for part two.
Asha Carroll: I wouldn't say no.
Justine Reichman: Wonderful. So out of curiosity, just remind me, when is this new product launching?
Asha Carroll: In the summer 2023.
Justine Reichman: That's soon. Okay, so if our viewers or listeners wanted to get your products, where would they find them?
Asha Carroll: You can find our products online at www.phasey, P-H-A-S-E-Y .co. You can also find us on instagram at phasey.co. And you can find us in small, medium and large retailers around the country, from Urban Outfitters to over 400 small independent retailers ranging from beauty and lifestyle boutiques, to grocery markets and co-ops.
Justine Reichman: Wonderful. Well, we will make sure to throw that in the show notes. I'm so pleased to have you on, and I appreciate your time and you sharing your story, your journey and your inspiration with us.
Asha Carroll: Thank you so much, Justine. And it's my pleasure to be here. Thank you for doing what you do.
