S5 Ep26: Smart Nutrition—What It Means and How to Do It with Ari Tulla
“Smart nutrition is personalized, precise, and proactive.” — Ari Tulla
Technology and innovation have revolutionized modern life. A wide range of cutting-edge gadgets is at our disposal to make life easier and more enjoyable. So why not take advantage of technological advances and use them to be more thoughtful about our nutrition choices?
People tend to forget about the adverse effects of an unhealthy lifestyle at a young age, thinking that mortality and health are a worry for the future. But it’s never too late to start on the road to wellness and the best place to start is to evaluate and revise our diet.
Co-founded by Ari Tulla, Elo Health is introducing the concept of smart nutrition to the world. Elo has created a personalized nutrition solution to provide its customers with a unique supplement regimen for their specific needs. They believe that nutrition should be tailored to each individual, and innovating new products and technologies can help empower people to take control of their health.
Tune in as Justine and Ari discuss more what smart nutrition means, how to understand our biomarkers, and how to do breakfast the right way to get the most from our food. They also talk about what companies should focus on when creating a product, how to build credibility as a business entity, and how we can gain access to trusted healthcare information.
Connect with Ari:
Ari Tulla is a San Francisco-based entrepreneur with an impressive list of successes. Ari is currently the co-founder and Chief Executive Officer (CEO) of Elo smart nutrition services, a revolutionary service whose mission is to transform how we view food, from the cause of disease to a tool for medicine.
Ari has a great track record for turning ideas into business, as demonstrated by his past successes. Ari is the Chief Executive Officer of the market leader in doctor data and network management, Quest Analytics, which he brought up to a $40 million-dollar revenue, an increase in $15 million, during a pivotal growth stage.
Ari is also the co-founder and CEO of BetterDoctor, a popular doctor search engine, which raised $30 million in investments from first-tier investors such as NEA and Uncork Capital, before being acquired by private equity firm Vestar Capital in June 2018. Apart from his entrepreneurial successes, Ari is also the Head of Nokia's game and application studios. Ari is also an angel investor with a portfolio of 45 startups, such as Virta Health, Good Eggs, and Oura.
Aside from his impressive accomplishments, Ari is also a proud father, husband and outdoorsman.
Episode Highlights:
01:40 Solving Healthcare Problem
05:30 Food as Medicine
12:38 Understanding Your Biomarkers
16:04 Smart Nutrition
21:00 Better Doctor
23:57 Elo and Health
27:32 Can Kids Take Smart Protein?
Tweets:
Technology has allowed us to have all kinds of smart gadgets. Shouldn't we be smart about nutrition too? Listen in as @jreichman and Elo Health CEO, @umbar share with us how to understand our biomarkers and how we can be smart about our food choices. #podcast #entrepreneurship #socialgood #inspiration #impactmatters #NextGenChef #EssentialIngredients #EloHealth #healthcare #nutrition #diseases #mortality #food&medicine #smartnutrition #smartfood
Inspirational Quotes:
02:22 "You don't really think about mortality at that young age, when you're 20 something, and we have to do it." —Ari Tulla
04:16 "Doctors are among the most unhealthy people— and that's kind of bizarre because they at least know better. But it just means that the system we have built ourselves and the lifestyle we have is very difficult to cope with and stay healthy." —Ari Tulla
04:39 "A lot of times, the system supports treating the illness and not working to prevent the illness." —Justine Reichman
05:33 "The first thing we want to do as a company is to gain your trust. If you don't trust what we do, there's really no way to collaborate." —Ari Tulla
09:59 "We made our food system so complicated that we can't comprehend it ourselves." —Ari Tulla
18:18 "Smart nutrition is personalized, precise, and proactive."—Ari Tulla
21:29 "It was all about giving people more transparency because in healthcare, you just don't have the information in your hands." —Ari Tulla
23:09 "If we don't understand the language that we're speaking, how do we know how to get greater access to healthy food? So by breaking down the vocabulary and giving people access to this information, we're giving them a chance to have a better opportunity to make a more informed choice." —Justine Reichman
Transcriptions:
Justine Reichman: Hi, welcome to Essential Ingredients. I'm your host, Justine Reichman. Today with me is Ari, he is CEO and Founder of Elo Health. He is a father, a husband, and an entrepreneur.
Welcome Ari.
Ari Tulla: Thank you. Wonderful to be here.
Justine Reichman: It is great to have you here. I'm excited to learn a little bit more on what you're doing as an entrepreneur, a little bit about your story, how you got here, and what's new and next for you. So first, tell us a little bit about Elo Health.
Ari Tulla: Yeah, happy to. Elo Health is my latest probe that I've been working with for about two and a half years, but have been thinking about it for about 20 years. And the whole idea behind it is that we need to do something about earning food from the cause of disease that is today into medicine. So I'm trying to build a platform, trying to build products that are helping all of us to live healthier, better lives, and maybe even avoid getting sick. And maybe even in the long term reverse the chronic conditions that we might have gotten into like type two diabetes, hypertension, heart disease and so forth.
Justine Reichman: Very important and really good work. I'd love to hear about that. I'd love to hear about some of the research that you've done, because I can't even imagine the research that you've done. That's what interests me too, because I can't imagine where that started. But I'd love to hear what inspired you.
"You don't really think about mortality at that young age, when you're 20 something, and we have to do it." —Ari Tulla
Ari Tulla: Yeah. I've been in the healthcare problem solving mode for the last many years. About 20 years ago, my wife had a thyroid tumor. Healthy 20 year old woman who had a big lump in her neck out of nowhere, and that was removed. And luckily, there was no deadly or lethal consequences. But another thyroid was partially removed, and that led into autoimmune diseases, many unknown unknowns that we don't really know about. And that was the moment of truth in a way for me, and of course, my then girlfriend who's a wife, you don't really think about mortality at that young age when you're 20 something and we had to do it. And that led us to maybe think about life differently, and think about health and nutrition differently. And in our case, after many years of battling with (inaudible) that they had, we couldn't basically get pregnant at all. I mean, there's medication and stuff involved that made it very difficult to get pregnant, and we wanted to kind of overcome that. And tried Western and Eastern medicine and finally found that diet was the main medicine for her to help her heal her body after diseases. And I became a big believer in this concept of food and medicine maybe 15 years ago, and that was the beginning for me. And we've been on a type of diet where we eat mainly no grains, no sugar, no added sugar at all, very little meat. And we've been very consistent with that diet. And now I think the science and the literature is telling that that type of diet is very good for you. We are talking about a Keto type of diet necessary, but in a low carb diet with whole foods, clean ingredients.
"Doctors are among the most unhealthy people— and that's kind of bizarre because they at least know better. But it just means that the system we have built ourselves and the lifestyle we have is very difficult to cope with and stay healthy." —Ari Tulla
Justine Reichman: Oh, yeah. I had severely not for that same reason, but because I feel better. I feel like I get sick less, and I feel healthier. So I do wish there was more science around all these things, more science that would back it up so that I think we've seen more doctors and more people doing more around it. I'm happy to hear about your new project.
Ari Tulla: I mean, you mentioned the doctors. I was at a health conference last weekend, HLTH, in Las Vegas, and somebody talked about in a panel about the fact that doctors are among the most unhealthy people who are getting maybe more chronic conditions than the average population. And that's kind of bizarre because they at least know better. But it just means that the system we have built ourselves that the lifestyle we have is very difficult to cope and stay healthy.
Justine Reichman: I think a lot of the doctors are a lot of times the system supports treating the illness not working to prevent the illness. And now more and more, we're seeing doctors work to prevent illness and they're working on a new system, but it's not where it should be yet. So I think you're a new system, what you're working on now is a small piece of that puzzle. And I'm talking to doctors about what they're doing and new research that they're doing to try to amp it up so that they can prove the impact that food is having as medicine, because there's just not enough research to prove it so that they can do more. And the more research they can do, and the more studies that they can show, the greater the impact that they can have.
"A lot of times, the system supports treating the illness and not working to prevent the illness." —Justine Reichman
Ari Tulla: Yeah. You mentioned at the beginning the kind of studies that we had to do at Elo, because what we have to do is to make, I think we have to be credible. The first thing we want to do as a company is to gain your trust. Well, if you don't trust what we do, there's really no way to collaborate. We're not necessarily telling you what to do, but we are helping you with the right nutrient products to gain power and make you get in the driver's seat in a way. That's what we try to do. And it's really tough to do in a world where a lot of the science today we have about nutrition is very faulty. And there is not a lot of it. Think about how difficult it is to do a double blind trial with food. We eat every day, maybe depending who we are. But three to six times a day, how do you even track all that food? And then what we often do when we do science in food and nutrition, we let people, we ask them later, every once a week or once a day, what did you eat? I mean, we somehow forget to mention the pizza we had, or the snack we had, or the candy, or whatever it is. So that's not really listed at all. And then we think people ate a pretty decent diet and they still got sick. And then how do you build another group? How do you do the placebo group? Basically, they eat nothing. It's very hard to do, and it's very expensive. So very only few studies ever done to humans that are like really in a lab environment where people live in a closed setting. The biosphere was one of those. People actually are in the house, they can't leave and so forth. But it's just a lot of the science we have today is paid by the industry. And nothing wrong with that, in a sense. But sometimes, they're skewed. But what I don't like about this is as we have a payer for study is that this the industry, they are never going to publish the negative results. So how can we only say positive studies being published mainly? How many negative studies there are that have not been published? I would love to see those studies because it will help us as a scientific community to become better at thinking, what is the right nutrition, what really works, and what does not work for our health?
Justine Reichman: I couldn't agree more. I'm really passionate about seeing how we can make that happen. Because I think that it's integral to both our wellness and the wellness of the future. So we can't just rely on the medications. We have to rely on our food, where the food is coming from, how it's being planted and how it's being taken care of. And so it's so important that we understand this. And I think just not understanding it and not asking the questions, and not being educated is not helping, and not understanding the language and the vernacular, because it's a whole nother vocabulary, quite frankly. I mean, I don't know. I can't tell you how many different definitions I have of regenerative, organic and all the different words that are being passed around right now that we all just say we know, but to really understand what this means, and to understand what needs to be used, and what doesn't need to be used, and what should we drink? Should it be pasteurized? Shouldn't it be pasteurised? Should it be grass fed? And what is grass finish mean? I can go on. So I think it's super important, which leads me to ask you about Elo Health.
"We made our food system so complicated that we can't comprehend it ourselves." —Ari Tulla
Ari Tulla: And I think your point is great because, think about that we all go to a grocery store. If you don't, we have an online, right? Let's think about eggs. You go to the egg aisle, there's, I don't know, 30 different fiber eggs. Some of them are free roaming egg, some kind of organic eggs and some are none of those. How do you know? My wife is superb on all signals and stuff really well. She always educates me. I'm like, oh, that sounds really great, but that doesn't mean anything in a way. They have to be free roaming eggs to even be decently, the living condition got to be even decent. So that's one example you need to have like a seat seat when you go to any aisle in a grocery store to be able to understand. And that, in my opinion, is the problem, pastor that we made our food system so complicated that we can't comprehend it ourselves. We just buy stuff that we heard about, we saw an ad, it has a lot of space, the brand or the packaging looks nice. That's what buys a spot, but we end up buying it all the time. So what we're trying to do at Elo in a way is to help you make better decisions, empower you to get stuff that you really need, and also test you and understand you before we recommend all you send your stuff. So the early beginning of what we do today is basically blood biomarker based supplements where we do blood testing in the beginning, we do a health questionnaire, we connect to all these wearable devices like Apple Watch, Whoop, Aura and whatnot you have to understand your activity level. And then we sent you supplements in the daily packets that saves every month.
So we built that system, and then we track your progress every 90 days or every 180 days to make sure that what we gave you actually has an impact on your health and your biomarkers. Sometimes, we were surprised that your biomarkers are not improving like we expect. Maybe you have a mutation in your DNA that you don't metabolize vitamin D like I don't in a proper way. So you need to have a bigger dose, or maybe find out that you are eating a diet that is not good for you. So we pair you with a registered dietician who will work with you one on one to make sure you get not only the right supplements, but you also get the right advice on doing more behavior. Same thing with the way you do breakfast, maybe testing intermittent fasting, maybe not eating after 7:00 PM. Omega is a stuff that might be bad for you, and that's been the beginning. Now, we've been running for a couple of years in the marketplace, and the feedback has been really, really exciting. And now we're in a state where we're starting to add more products. So we have a new product coming out in the coming weeks that is a protein product. Similar in a way. It's based on your data and customized to you, made only for you. Every back is unique. And then we build a system where we can notify you when to do protein, when you don't need to take protein?
Justine Reichman: Wow, I love that. I want to try it.
Ari Tulla: Let's make sure you do.
Justine Reichman: Definitely want to try that. That sounds amazing. I'll hook it up to my iWatch or whatever we call them. Let's see what we can do. Can you share some of the stories, the positive impacts that you've heard from when people have gotten on the program and tried it?
Ari Tulla: Yeah. We have quite a few already. We have thousands of people today. And I think the beginning was surprising to me, so I had this thesis, and I knew from the previous research that many people have issues with their cholesterol. Many of us, most of us have low HDL cholesterol, highest good on that. Many of us have high LDL, highest that. Most of us have low vitamin D. Low vitamin D is maybe the most important vitamin that we can track and we can use this supplement more, we just don't have enough of it. And then we see a lot of people having issues with inflammation like homocysteine like my wife had. Some of the vitamins, minerals, many women who are experienced or vegan, they have low iron. So basically today when we do the test in the beginning, 90% of people have something under red or yellow. And most people have multiple areas. I mean, I felt super healthy when I started. And of course, my team has put me in a wringer and tested me left and right. My vitamin D was way too low. I think 15 or 13, that the ideal value is between 60 and 80. So it took me a year or two to get my levels up. And I had a mutation, like I said, I don't metabolize vitamin D from the sun like most people do. I live part of my life in Finland, in northern Finland, where you have barely any sun in the winter.
So think about how low our vitamin D if you had been in Finland. Even in California, my vitamin D is very low, and I'm out quite a bit. So that was for me. But when I look at other people, the biggest success stories have been when people have worked directly with the dietician and they've been able to do, saying it in a way how they do breakfast. Breakfast is this key meal of the day. If you do it wrong and you have a lot of carbs, you're going to end up eating more throughout the day. If you have a high protein breakfast at the right time, you end up eating less. That's a really important factor because if you eat more everyday, you're going to gain weight over the long time. And from a biomacro perspective, we are now getting to a level where we can pretty much help everybody who has low vitamins and minerals. So we can help them, and we can get them fixed. We have a program, we have enough data, we know how to do it. We know what type of metabolizer you are fairly quickly once you start to use the program, Lipid panel, meaning the cholesterol is a bit more difficult, it takes a bit more time, and it usually also requires some behavioral sense.
And finally, I think the key thing that we will focus on in the long term is going to HbA1c. A1c is the type two diabetes marker. If you are over six, you're pre diabetic, if you are seven, you are diabetic. And many, many people are already over seven. And then you get into the mode that you're going to be on insulin, you're going to be chronically sick and medicated for life. And I think there are a lot of people who can reverse that condition by the right diet. Most people would like to do that.
Justine Reichman: So would you look at this as a medical food? Is this in that category of medical food?
Ari Tulla: I personally don't really like the word medical food or the context of that because it feels like medical food you get in a hospital.
Justine Reichman: There is something called medical food, right?
Ari Tulla: There's a category of, in the normal plates, that's the one thing people are talking about. I like to talk more about Buddhist medicine. I mean, we have a lot. We want to call this smart nutrition. We have a Smart Box, we have a smartphone, we have a smart car, we have a smart home. Smart nutrition, if you think about it, and you might not have heard about it before. But if you think about it, it's basically nutrition made like the tech today, what it does, what every smart category is, it is personalized to you. Think about your phone, it's like the most personal device you have. You download the apps, it's your content, your photos. So same thing for the nutrition. Can we make it personal, make it for you like we do the Elo packs every day? They are made for you. Elo protein made for you. Elo foods are like meals going to be made for you with your name on top.
"Smart nutrition is personalized, precise, and proactive."—Ari Tulla
The second one is precise. Think about your smart car or your Tesla, it's super precise. I can drive itself. There's a lot of science behind it. So precise for us at Elo means that the nutrition is grounded in the latest science. We're not going to give you something that is not real. If there's one study done, we only keep you products that there's no more than 50 studies or meta studies, and we give you the right dose and the right timing and so forth. That's the idea with the precise. And lastly, maybe the most new thing is proactive. So the smarter person is proactive to you in a way that it gets better over time. It gets not only better to optimize for your health and your body, it also gets tastier. That's the whole idea. Because when you have meals, for example, how many times anyone will ask you, did you like this meal? Maybe a mom does, but not many people do. Like in a restaurant, they always asked me, did you like the pasta? You always say yes. And that word will never go back to the chef, and it will never change the product next time. What if we could actually improve it to solve the two big, never want to have this enormous cilantro ever again. So that's what we do, smart nutrition, personalized, precise and productive.
Justine Reichman: I like that. It's very smart. There's nothing else out there that I know of like it. Do you have anybody else that you see out there doing anything similar?
Ari Tulla: There are a few companies now who are starting to do this because blood testing after COVID and during COVID became more normal to do at home. And the cost is going down quickly, and accuracy is getting up. So it's really improving very, very quickly now. And I think this idea that you can now produce food and nutrition in a different way you can partner. I mean, we are probably the first company now in the world who has combined all of this stuff together with the coating and multiple products. So we're the first ones, but there are other companies who are starting to do this. I'm the one who is trying to call in here a new term about smarter tracing. Long time ago in my past life, I remember vividly when I was at Nokia, the small Finnish cell phone company. I think I was in a room in the head office somewhere and we were talking about when they were launching the first device in 95. The first smartphone back in the days before iPhone or before Android. And I think they had on a wall the word smartphone, but they ended up picking up a mobile computer, and they call them mobile computers. And that was a mistake. I don't want to make the same mistake twice.
Justine Reichman: I like smart food. I like smart nutrition. I think smart food is really good. I like that one. You're using that one, right?
Ari Tulla: Yeah. This is smart nutrition. The supplements, we say smart supplements. And the protein, we say smart protein. So smart food will be absolutely smart food. I mean, what wouldn't you like to have in our food, or supplements, or protein that is smart? I mean, I think it's brilliant.
Justine Reichman: I think it's very smart. I think very smart.
Ari Tulla: But it's up to the people to make a decision. It's all about telling them telling a story that people can understand and relate to. I'm all trying to hear feedback from people, and we've got a ton of feedback already on, some people like it, some people don't like it.
Justine Reichman: Well, we're here to share the information so people can make more informed choices, really. And from what I'm hearing, I think it'd be a smart choice. I want to try it first before I actually make that opinion, so I have to try it first.
Ari Tulla: You have to try first. Everybody else listening, take a trial.
Justine Reichman: I want to do a trial.
Ari Tulla: Yep. You can get to trial. I spent the last decade of my life working in another problem healthcare that is also a very big problem that is about access to care. How do you find the right doctor? How do you build a better doctor network if you are a hospital, or health plan, or whatnot? I realized it early on, when we started those companies that it was all about giving people more transparency. Because in healthcare, you just don't have the information in your hands and think about like, you go to Amazon and you look at the new toaster, or like the vacuum cleaner. We bought the new vacuum cleaner, there's like 500 services. You found the one that has like 18,000 reviews, and there's like hundreds of pages of comments and stuff, and reviews and all this stuff. And then you're going to buy a product of nutrition, or you're not going to talk about a doctor who will cut you open. And you only have like one review on Yelp, like that kind of sucks. So we were trying to build a better system to find the right doctor for you. And now, I think we are doing the same thing a little bit in the world of nutrition and stuff like that. Of course, there's maybe an equal amount. There are million doctors out there in the US, there are a million different ways to have nutrition in the right way. So equally complicated.
"It was all about giving people more transparency because in healthcare, you just don't have the information in your hands." —Ari Tulla
Justine Reichman: Well, I think that healthcare has become more difficult to navigate as has nutrition, because we have a whole new vocabulary. And the healthcare system has changed. When I lived in New York over 10, over 8 years ago, I had my doctors, I knew where I was going, and I knew how to navigate it. But somehow, I moved to California, I can't navigate it, I can't find a doctor, and I don't know what I'm doing which really puts me at a disadvantage. Because if I don't know how to navigate and I can't find the doctors, then I'm at a disadvantage because I can't take care of myself. I don't know where to go to get those checkups. And that's not who I am. I'm used to knowing how to get those things. And it's the same thing with the food. If we don't understand the language that we're speaking, how do we know how to get greater access to healthy food? How do we know what to buy? How do we know what to put in our bodies? So I think breaking down the vocabulary and just giving people access to this information, we really give them a chance to have a better opportunity to make a more informed choice.
Ari Tulla: I agree more.
Justine Reichman: And that's what we're trying to do here, so I'm so glad that you shared that. So you've done a lot of really amazing things in this space from health care to food, and it all really comes down to giving people an opportunity to be healthier, make more informed choices. So what's new and what's next for Elo?
Ari Tulla: Yeah. So the bottom of the Elo, it means life in my native Finnish language. So that's why we call it, and it's a good name because it's all about life in a way. So the second product we sell, we have this supplements now in the market for about two years, we did like a one year long beta program that was very small vitreal. Nobody knew about it. And then last year, we've been going out to market and we are adding hundreds of people a week now signing up. So it's pretty good. I mean, people like it. We are seeing a lot of people who really liked the idea of having a coach in your corner. So you can use the Elo app, and you can communicate with your diet everyday. If you want, you can send a photo product. People do crazy stuff at once. But the point is they really liked the fact that there's somebody looking after them, and that's been a big surprise to me because I'm not that kind of person. I feel like I'm not often very good at asking for help. And some people are not much better than me, and they really been able to use our team super effectively to have really great outcomes. So the second product we've been now working for a year is called Smart Protein that I already mentioned briefly. And I think it's super interesting. It's basically a product that you don't need to do blood testing if you don't want. So you can just go to our website and you can you can buy it. The only thing you have to do is to have an iPhone.
"If we don't understand the language that we're speaking, how do we know how to get greater access to healthy food? So by breaking down the vocabulary and giving people access to this information, we're giving them a chance to have a better opportunity to make a more informed choice." —Justine Reichman
So you can connect Elo app with your health data. Think about your Apple Watch or whatever. And then if you are recording your workout, as many people are, you're gonna use Strava, you're gonna spell out on tone, or whatever you do. Almost any device is connected to Apple Health today, you can do the connection, and then we design the right protein plan for you to optimize your recovery. And I think most of us know who uses protein powder or protein products, they actually do work really well. You're gonna feel less sore, you're gonna gain more muscle. And if you time it right, it really has a huge impact on your performance.
So at Elo, we wanted to do the custom specific, the best plant protein we can do. We can be vegan, we can do whey protein, we can have different tastes, and then we customize the blend of amino acids for you only. And then the next thing we do that I really liked and I've been thinking for a long time, and we finally built it now is basically this ability that you do. You do training, you go do a bike ride on Strava, you do your peloton ride, you're gonna go and do a run, or you can do a heat exercise on Apple fitness or whatever. And you record that with your device. And then you open that Elo app, it will tell you automatically how much protein you need. That's something really unique that we have now, like top athletes and sport teams are calling us like, hey, can we sign up because they don't even have this ability, and we often forget to take the protein. And we often take two months, or we sometimes take way too much protein, and that can have a negative effect on your health. You can initiate muscle growth or recovery, or you can even initiate cancer pro if you do it wrong.
Justine Reichman: Wow, that seems very smart. And I hate to use the word again, but smart.
Ari Tulla: I'm super excited. I've been using this now for six months. It's part of my life now. We have had, I don't know, a hundred people who will be using it, and the feedback has been amazing. I can't wait to get it out.
Justine Reichman: So I'm curious, how old are your kids?
Ari Tulla: My kids? 4 and 8.
Justine Reichman: Okay, so you don't feed it to your children?
Ari Tulla: Sometimes they--
Justine Reichman: Too young for this is my question.
Ari Tulla: I do a lot of rock climbing with my son, and I often take my protein. I do it after the climbing when I know my dosing, and he often wants to have the last sip of it. It's not too strong for him. Of course, it's not going to be full of protein, but they're gonna have a little bit. The great thing is that my daughter also has been helping me to get the right taste. Because of the taste, if they say that this is amazingly cute and they want to drink it, there's something good going on because some of the protein powders don't taste great. And I always do it on water when I do my training. I also use it for breakfast by the way. I make a smoothie with avocado, blueberries and stuff like that, and that's always delicious. But sometimes, when you get protein powder mixed with water, it can be kind of nasty.
Justine Reichman: To say the least, right? Wow. Well, I'm so glad that I got to learn all about this. I'm super excited. I can't wait to try it. And for those listening and watching, where can they find it? And how can they try it?
Ari Tulla: Yeah. Easy to find. Just go to our website. It's elo.health, not .com, but .health. Sometimes, we make mistakes. And then you can also find us on Instagram and any other social medium. And to find me as well, Ari Tulla, I think I'm the only one with my name. So difficult. Google my name.
Justine Reichman: Well, thank you so much for joining me. I'm gonna have to have you on again because there's so much more to talk to you about. But for the moment, congratulations on this, and I'm excited to follow along and see what else comes about. Thanks so much.
