S9 Ep20: Transparency and Authenticity is the New Currency with Jake Karls Part 2 (Re-release)
“Transparency and authenticity are the new currency. If you don't figure that out, you won't be able to get the purchases because consumers today want to understand what the brand is about … They want to see the humans behind the brand.” -Jake Karls
Transparency and authenticity are the new currency in today's business landscape. Consumers crave genuine connections with the brands they support, valuing honesty and vulnerability over polished perfection. In a world saturated with noise, the brands that dare to be unapologetically themselves will rise above the rest.
Jake Karls is the co-founder of Mid-Day Squares, a modern-day chocolate company redefining the way we indulge. As a passionate advocate for transparency and innovation, Jake has built a brand that prioritizes both functional nutrition and emotional connection.
Revisit this insightful conversation as Jake shares Midday Squares' journey of growth, legal challenges, and the power of staying true to your values in a rapidly evolving industry.
Connect with Jake:
Jake Karls is an actuary turned modern-day Willy Wonka. He co-founded Mid-Day Squares in 2018 along with his sister and brother-in-law. They manufacture the world’s first Functional Chocolate Bars: “Everything a chocolate bar isn’t, everything a protein bar wishes it was.” The social skills he acquired from running run a clothing brand (Chase & Hunter) became a strength for Mid-Day Squares, his role being the Chief Rover Officer and Resident Social-Personality. He makes a noise, builds relationships, and spreads love.
Episode Highlights:
01:26 What’s New with Jake?
04:50 Giving the Ownership to the Consumers
08:17 Transparency is the New Currency
Tweets:
Authenticity is the new competitive advantage. Tune in to learn how brands can cultivate genuine connections with their audience in a crowded marketplace in this re-release episode of @_NextGenChef with @MidDaySquares Co-Founder Jake Karls. #podcast #entrepreneurship #socialgood #inspiration #impactmatters #NextGenChef #EssentialIngredients #Season9 #Authenticity #Transparency #BrandTrust #ConsumerConnection #EmotionalBranding #ModernMarketing #InnovativeLeadership
Inspirational Quotes:
02:30 “So this 2022 is exciting for us to come in bold, go hard as hell, go in and win, and have fun with it.” -Jake Karls
06:39 “We want to engage our community. We want to allow our customers to be part of this from an ownership level.” -Jake Karls
07:53 “We want to build a company in a certain way. We believe you could do it by being unapologetically yourself every single day and not following the mold. I don't believe in conformity.” -Jake Karls
07:33 “Outlier decisions will allow us to have an outlier outcome.” -Jake Karls
08:12 “We're all about being transparent and open and sharing and working together.” -Justine Reichman
09:02 “Transparency and authenticity is the new currency. If you don't figure that out, you won't be able to get the purchases because consumers today want to understand what the brand is about … They want to see the humans behind the brand.” -Jake Karls
10:39 “Information evolves, humans evolve, and the world evolves, so brands need to evolve as well.” -Jake Karls
11:14 “When you're missing something, you don't feel like you have the whole truth. And when you don't have the whole truth, you don't create trust. It's a cycle.” -Justine Reichman
12:42 “Trust is the keyword. You lose the trust, the consumer is not coming back.” -Jake Karls
12:47 “By opening the door and being accessible and being transparent, you're creating trust.” -Justine Reichman
13:02 “You can't do the right thing for the wrong person or the wrong thing for the right person.” -Justine Reichman
